I accelerate the development, commercialization, and growth of innovative brands that are invested in the health of both people and the planet.
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If this is you, then we should talk.
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I help clients make smart decisions.
That is, strategic business and marketing plans designed for sustainable growth. And candour. I’ve been told on many occasions that my candour is quite refreshing.
I bring 22+ years of experience in:
Bessy has the uncommon ability to make clients feel comfortable with complex, technical decisions in an area that’s not easy to grasp. Her logical, strategic approach demands focus on ROI, which is really quite smart. In the end, it makes us comfortable up-scaling and investing more.
Ray Gracewood
Chief Commercial Officer
OrganiGram
I approach every client’s challenges with a strategic and data-driven mindset.
I’ll look for answers to important questions. Is your company purpose clearly defined and communicated in a consistent manner? Are your activities steeped in strategy? Do you have the right digital marketing strategies in place to attract, engage and convert prospects? Are you tracking and measuring the right KPIs to grow your business?
Each client engagement begins with a diagnostic, designed to unearth immediate and long-term growth opportunities. The output is a roadmap of activities designed to achieve or surpass your business goals.
Activities in the roadmap could include:
Bessy understands the importance of embedding purpose and brand values into the entire operations of a business. And her extensive expertise in designing marketing strategies to attract, engage and convert prospects has proven invaluable to the scale and growth of our business.
Marc St-Onge
CEO
Bend Beauty
Are you ready to start implementing smart brand and marketing strategies that earn tangible results? I would be delighted to connect. Simply fill out the form and I’ll be in touch.
