Hello there! My name is Bessy. Well, my real name is Vasiliki, but growing up Greek in Halifax in the early 80s warranted a slight change in the name. I suppose it was complicated to some, so I simplified to Bessy. With a Y. Not IE.
As Principal of Bessy Inc, I get to do what I’m most passionate about—which is propelling revenue growth for clients through smart digital advertising campaigns.
I have over 17 years of experience as a data-driven digital marketer. I am a certified Google AdWords and Google Analytics professional, with a degree in Advanced Social Media Strategy from Syracuse University & Hootsuite. Working on the client side and the agency side, I’ve led and developed:.
- Digital departments
- Digital strategies
- Digital marketing workshops
- Google AdWords/PPC campaigns (beginning in Beta in 2000)
- Social media strategies
- Ecommerce and SEO initiatives
…At, and for, brands such as:
- Hover (nee Domain Direct)
- The Star / Torstar Digital
- Bell Aliant
- Atlantic Lottery
- And more!
In every case, my job was to simplify complex marketing data into meaningful, actionable insights to drive business growth.
For me, data and marketing go hand in hand.
When I’m not geeking out over numbers and conversion rates, and developing made-to-order workshops for my clients, I spend my time exploring and enjoying the city I live in, or fantasizing about Kato Vasiliki, my village in Greece. To learn more about what I do, and more importantly, what I can do for you, get in touch with me today!