Impact. Learning. Candour. Connection.
These are my values. They drive everything I do.
And Impact is at the core of what I achieve for clients.
Before taking the leap to consultancy, I had the pleasure of working with disruptive businesses and startups since 1999, always fascinated by the impact of the internet and innovative technologies on human behaviour and business systems.
I spent 20 years working client and agency side, developing brand & positioning strategies and sales & marketing strategies steeped in digital. I also built overarching business strategies resulting in increased brand awareness and exponential audience & revenue growth.
Today, I have the pleasure of working closely with brands seeking to accelerate the development, commercialization and growth of innovative products to both domestic and export markets.
Areas of experience & specialization include:
- Strategic Planning
- Brand Development
- Commercialization Strategies
- Digital Marketing Strategies
- Content Marketing & Distribution Strategies (Paid, Owned, Earned)
- Digital Analytics Measurement Modelling