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I accelerate the development, commercialization, and growth of export-oriented brands that are invested in the health of both people and the planet.

Let's talk!

I Work With Business Leaders:

  • Looking to disrupt an industry
  • Introducing innovative products to the market
  • Looking to solve the world's most pressing problems, and
  • Who believe you can marry profit & purpose

If this is you, then we should talk.

Let's talk

Why Clients Work With Me

I help clients make smart decisions.

That is, strategic business and marketing plans designed for sustainable growth. And candour. I’ve been told on many occasions that my candour is quite refreshing.

I bring 22+ years of experience in:

  • Strategic planning designed to accelerate business growth
  • Brand strategy steeped in purpose, positioning and market relevance
  • Growing brands, audiences, and revenue online
  • Developing digital marketing frameworks designed for scale and growth
  • Converting data and analytics into actionable insights
  • Helping clients understand the impact of their revenue operations (sales & marketing) and ROI
102

Bessy has the uncommon ability to make clients feel comfortable with complex, technical decisions in an area that’s not easy to grasp. Her logical, strategic approach demands focus on ROI, which is really quite smart. In the end, it makes us comfortable up-scaling and investing more.

Ray Gracewood

Chief Commercial Officer

OrganiGram

How I Collaborate With Clients

I approach every client’s challenges with a strategic and data-driven mindset.

I’ll look for answers to important questions. Is your company purpose clearly defined and communicated in a consistent manner? Are your activities steeped in strategy? Do you have the right digital marketing strategies in place to attract, engage and convert prospects? Are you tracking and measuring the right KPIs to grow your business?

Each client engagement begins with a diagnostic, designed to unearth immediate and long-term growth opportunities. The output is a roadmap of activities designed to achieve or surpass your business goals.

Activities in the roadmap could include:

  • Revisiting Brand Strategy: Purpose / Vision / Positioning 
  • Business & Marketing Strategy 
  • Buyer Persona Development
  • Audience Growth Strategies
  • Digital Marketing Strategy Designed for Scale & Growth
  • Content, Social, and Influencer Marketing Strategies
  • eCommerce Strategies
  • Digital Analytics Measurement Modelling
590

Bessy understands the importance of embedding purpose and brand values into the entire operations of a business. And her extensive expertise in designing marketing strategies to attract, engage and convert prospects has proven invaluable to the scale and growth of our business.

Marc St-Onge

CEO

Bend Beauty

Company Kept

  • Bend-Beauty
  • Smallfood
  • Aycoutay
  • Hover
  • Tucows
  • Yulio
  • Royale
  • Chfa
  • CCUA
  • Bell-Aliant
  • Alc
  • Moosehead-Corporate
  • Mount-Allison-University
  • Grant-Thornton
  • Time-Space

Contact Me

Are you ready to start implementing smart brand and marketing strategies that earn tangible results? I would be delighted to connect. Simply fill out the form and I’ll be in touch.

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Let’s Talk!

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